Communication market

Customer behaviour and needs are changing. Swiss Post has taken account of such changes – with a wide range of services and an extended choice of access points. It is a multi-channel specialist, safely and reliably shipping consignments such as letters, promotional mailings, newspapers and confidential documents – either physically or digitally, as required. Swiss Post also digitizes documents such as incoming post for public authorities and companies, and can handle entire paper-based business processes where needed.

Communication market		2013
Operating income 1	CHF million	4,891
Abroad 1	CHF million	771
Operating profit 1	CHF million	238
Abroad 1	CHF million	12
Addressed letters	In millions	2,245
Unaddressed items	In millions	1,936
Newspapers	In millions	1,276
Headcount	Full-time equivalents	30,601

1 Normalized figure. See the section “One-off items and normalization”.

Physical and digital

Growth opportunities in the physical core business and with digital services

In Switzerland today, the letter remains an important means of communication, with letter volumes declining relatively slowly in comparison with other countries. Swiss Post is also expanding its digital services: in the future, recipients will be able to decide for themselves whether they want to receive their mail physically or electronically.

Mobile services

For sports and leisure lovers and those on the move

With digital stamps and various new features for the app, Swiss Post is expanding its mobile services for private customers. For instance, if you want to calculate the price of a postal item, you can do it easily with the Post-App. And the PostShop is now also accessible on your smartphone.

Referral marketing

Mobilizing people with the referral card

With Swiss Post's referral card, UNICEF mobilized people to spread the word about their campaign and participate in a human chain.

Promotional mailings

Letters work

Letters are timeless and indispensable: they arouse interest, stick in the memory and inspire readers to act. This is borne out by the latest studies on promotional letters conducted by the market research institute GfK Switzerland. It examined promotional mailings sent by the companies ÖKK, Hotelplan and Nescafé Dolce Gusto.

IncaMail: for confidential information by e-mail

Manpower sends electronic payslips

With IncaMail, companies can send confidential information quickly, easily and securely by e-mail. Since 2012, employees of Manpower, the recruitment agency, have received their payslips electronically.

Direct marketing

Custom advertising

Want to get advertising that's actually interesting? A new service makes it possible. If you want to receive additional information and offers in the future that are tailored to your interests and preferences, you can register online and choose from more than 20 categories from “Lifestyle & living” to “Technology & multimedia”.

SuisseID identification system

New feature for Swissquote online trading

Those with an account at the online bank Swissquote benefit from Swiss Post's secure identification system SuisseID, which gives more than 200,000 customers access to trading on all of the world's major stock exchanges.

Services expanded

Document solutions for banks and insurance companies

Swiss Post is positioning itself more strongly with Swiss banks and insurance companies. With the acquisition of software company Scalaris AG, which operates in Switzerland and Germany, the group unit Swiss Post Solutions is expanding its range of digital document solutions for large enterprises such as financial service providers.

Zurich Insurance Group

Managing documents more efficiently

In 2008, Swiss Post Solutions took over document management for Zurich Insurance Group in Switzerland, Austria, the United Kingdom and Spain.

Jersey Electricity

Paperless and fast

“£12 off your electricity with electronic bills and Direct Debit”. This is how Jersey Electricity in the British Channel Islands promotes electronic invoicing on its website: if you receive and pay your bills using electronic billing, you not only save twelve pounds a year, you also save time.

Network development

Staying flexible

Post offices are evolving with changing customer habits. But one thing remains the same: the postal services that customers want must be available near their premises – to offer a personal and flexible service.

Stamps

Faces, helmets and real gold

Flowers, birds and fallen heroes adorn numerous Swiss postage stamps. But a stamp showing the 111 faces of real living people like you and me is something of a novelty.