DIRECTCALENDAR TOOL

Send mailings when the time is just right

When are the school holidays in your region? Are there any industry events, trade fairs or other local events this summer? For a direct marketing campaign to be successful, it's important to choose the right time for mailing. You can find all the dates you need to know at a glance in Swiss Post's handy DirectCalendar, sorted by country, region or canton. The print version of DirectCalendar for Switzerland is available free of charge, or online with 19 other countries at www.swisspost.ch/directcalendar. The online version also has sophisticated filter functions you can use to display only the most promising dates.