Swiss Post facilitates market entry for SMEs in China
With the “Your Gateway to China” all-in service, Swiss Post makes it easier for Swiss SMEs to access Chinese end customers. Among the companies who value Swiss Post’s expertise is chocolate wafer manufacturer Kägi.
A Toggenburg classic is conquering China: with Swiss Post’s help, the sweet and bitter Kägi Dark is proving a success. The Chinese market has a great deal of potential for Kägi, and the work the company is already doing in China has found its perfect supplement in Swiss Post’s modular services.
With “Your Gateway to China”, Swiss Post acts as a bridge builder. It operates virtual marketplaces on the online platform Tmall Global (Alibaba) and the social network WeChat, where Swiss suppliers can sell their quality products. As part of this service, Swiss Post acts as a sales facilitator between Swiss SMEs and Chinese end consumers. The modules that form Swiss Post’s all-in solution also provide the ability to tap into relevant target groups and product visibility. For example, an appearance at the China International Import Expo trade fair in Shanghai helped to strengthen Kägi’s brand presence. Swiss Post also handles logistics services such as import and final delivery in China. “We help out where small and medium-sized enterprises are faced with the challenges of customs clearance, regulations and language barriers,” says Luigi Pezzuto, Head of PostLogistics International. “Our solution is a unique full service range for SMEs that can be adapted to individual requirements. This is thanks to the five modular service components, which can be combined as needed.” A welcome source of support, as Kägi’s success demonstrates.