Swiss Post and its subsidiaries are holding their ground in a hard-fought market. To remain competitive, they optimize products and services – and harness synergies. Employees of subsidiary Presto, for instance, use Swiss Post DXP three-wheelers.
Swiss Post manages various subsidiaries under a single umbrella. This structure helps it to respond quickly to changes in the markets. One example of success is the subsidiary Presto, which celebrated its tenth anniversary in 2019. Its core business is early-morning delivery of daily and Sunday newspapers in large parts of German-speaking Switzerland. Because print runs are declining, the company is looking for ways to improve efficiency. As a result, early-morning delivery staff are now using Swiss Post’s electric DXP three-wheelers before they then go on to be used for regular postal deliveries. Thanks to the rented vehicles, rounds that used to be done by hand cart, car, bicycle or motorbike have been optimized and the number of depots reduced. And the environmentally-friendly vehicles also enable staff to benefit from more comfort and safety on their rounds.
Swiss Post operates in the field of unaddressed promotional mailing through its subsidiary Direct Mail Company (DMC). However, the demand for printed advertising is declining: “For this reason, we have optimized our service provision and enhanced our range of services,” explains Daniel Hügi, Head of DMC. Specifically: to improve efficiency, DMC will deliver unaddressed promotional mailings only once a week from 2020. The company’s own consumer magazine Consumo serves as a weekly carrier medium for unaddressed direct advertising and is now also available online. Consumo regularly reaches more than 1.3 million households that wish to receive advertising.