Successful in digital retail thanks to Swiss Post

If you want to be successful in online retail, you need well-founded knowledge. And that’s something that Swiss Post can provide: our latest studies reveal what makes retailers and customers in Switzerland tick. For business customers, Swiss Post develops strategies and provides support for their implementation.

Three quarters of all respondents would like to receive advance notice of their consignment – only a third of retailers offer this service.

If you want to survive in the highly competitive world of online retail, your focus must be on your customers. But do the products and services offered by online retailers meet customers’ needs? Are consumers getting the services they want? These questions are addressed by the e-commerce trend indicator and the Swiss online retailer survey 2019, carried out by Swiss Post in cooperation with two Zurich universities.

The findings: customer expectations and the products and services offered by online retailers do not always overlap. For example, 74 percent of the customers surveyed would like to receive advance notice of delivery – but only 34 percent of retailers offer it. 51 percent would like to choose their own delivery date – but this option is provided by just 24 percent of retailers.

Swiss Post’s Digital Commerce Competence Center advises retailers and gives them security on their road to digitization. Without well-founded knowledge, success in online retail is not possible. That is why the Competence Center cultivates a lively dialogue with leading online retailers and renowned institutions and universities.