Commitments to Switzerland

Whether it’s hiking, enjoying a film, promoting community life or visiting a museum: Swiss Post’s commitments – like the company itself – revolve around strengthening Switzerland.

Hiking is the number one sport among Swiss residents. As the main partner of the Swiss Hiking Trail Federation, Swiss Post is committed to supporting this unique 65,000-kilometre network of trails. “The signposts on the hiking trails – like Swiss Post itself – are part of the Swiss identity, representing quality and reliability,” explains Melanie Schmid, Head of Live Communications. “These are key values in all our sponsorship activities.” Swiss Post also fulfils its social responsibility in its commitments and supports both charitable and cultural projects that are important to Switzerland. “This is part of our contribution to social cohesion in Switzerland,” says Melanie Schmid. “Sponsorship is part of Swiss Post’s strategic positioning and strengthens the brand.”

Our commitments – like Swiss Post itself – revolve around strengthening Switzerland.

Swiss Post’s commitment to hiking is aimed mainly at families. Every year, it publishes a hiking map on which trails throughout Switzerland are presented by delightful animal characters: the ibex Hans suggests challenging routes for intrepid hikers, the marmot Emma prefers more leisurely walks, and the otter Laura makes sure hikers always have an opportunity to go for a swim. On the website swisspost.ch/hiking , families can filter the hikes based on region and type to find just the right outdoor experience for them. Swiss Post provides financial support for hiking trail projects through incentive prizes.

Fantastic cinema on the Piazza Grande

Swiss Post has been supporting the Locarno Film Festival as a sponsor since 2002. This demonstrates commitment to the Ticino region and helps Swiss film culture to continue thriving. Year after year, tens of thousands of culture enthusiasts from Switzerland and throughout Europe head for Piazza Grande in August. PostBus runs a shuttle bus service throughout the festival, ensuring that visitors don’t have to travel by car. This year, Swiss Post set up a special treat by Lake Maggiore: a huge photo frame featuring the festival’s familiar leopard design where visitors snapped a large number of pictures and shared them on Instagram. Swiss Post also distributed pre-franked postcards with film festival designs.

2 × Christmas campaign

Swiss Post has been running the “2 × Christmas” charitable campaign for 25 years, working with the Swiss Red Cross, the broadcaster SRG SSR and Coop. Every year between 24 December and 11 January, goods are collected and distributed to people living in poverty throughout Switzerland, and donations are used to purchase food and essential items locally for people in Eastern Europe and Central Asia. Donation parcels can be posted free of charge at all Swiss Post branches (including branches with partners). Thanks to pick@home, they can even be collected from the donor’s doorstep free of charge.

Museum of Communication

The Museum of Communication in Bern is the only museum in Switzerland devoted exclusively to communication, its history and technology. Interactive stations and video screens provide a unique experience for people of all ages, inspiring reflection and discussion. The story of Swiss Post is also told through thousands of items. The museum also focuses on philately, with one of the largest and most valuable stamp collections in the world. Financed by Swiss Post and Swisscom, the Swiss Foundation for the History of Swiss Post and Telecommunications is the entity behind the museum.

Sponsorship