By linking physical direct marketing and future-oriented digital advertising options, including mobile marketing, Swiss Post is expanding its cross-media competency.
In 2020, Swiss Post acquired a stake in Zurich-based startup Bring! Labs AG, which developed the shopping app “Bring!”. In September 2021, Swiss Post then acquired the majority of shares. Due to its services in the digital advertising market, Bring! Labs AG is a good fit for Swiss Post, which is strong in the physical advertising logistics market and which, thanks to Profital, also offers a successful solution in mobile marketing.
Oliver EggerHead of Advertising & Media Market at Swiss PostDue to its services in the digital advertising market, Bring! Labs AG is an excellent fit for Swiss Post.
Bring! makes shopping easier. The app can be used to keep shopping lists and share them with family members or flatmates. One crucial factor for Swiss Post and its commitment to the advertising logistics market is that retailers can advertise their offers in the app exactly at the point when customers are making their purchase decision. This is because Bring! is used directly while shopping in store.
getbring.com