At 20 Swiss Post branches, staff mentioned the digital banking app Yuh to customers, showing those who were interested how it adds value and helping them to install the app and get it up and running. Yuh enables users to initiate payments, set savings goals and manage investments, all digitally and all completely independently. “By referring as many new customers as possible, we want to impress our partner with the impact of our advice,” says Vijdan Gussen, Head of Marketing at PostalNetwork, explaining the goal of the market test. “We want to use the findings to create further incentives for interested partners.” Through partnerships like this, Swiss Post aims to simplify access to the digital world for customers in municipalities and cities.
Vijdan Gussen Head of Marketing at PostalNetwork More about YuhWe want to use the findings to create further incentives for interested partners.