Market strategy, milestones and outlook
Market strategy
By pursuing its SpeedUp strategy, PostFinance is transforming itself into a diversified, innovation-driven financial service provider, focusing even more consistently on customer needs. As part of this strategy, its core business is divided into four business areas.
In Payment Solutions, PostFinance is the reliable partner for payment and billing solutions for retailers and invoice issuers in Switzerland.
In Retail Banking, PostFinance provides its private and business customers with proven solutions and advice on the smartest way to manage money – both physically and digitally.
In Digital First Banking, it has launched Yuh, a brand new service for “Banking & Beyond” geared entirely to the digital world, and is continually updating this solution.
In Platform Business, PostFinance aims to establish the leading independent Swiss comparison and sign-up platform for financing, insurance and retirement planning.
2022 milestones
- PostFinance Card combined with Debit Mastercard® is launched, allowing customers to make payments abroad
- As part of the introduction of the QR-bill, PostFinance works with the Swiss financial center to ensure a smooth changeover and support the successor products to inpayment slips
- At the end of 2022, finance app Yuh has more than 100,000 customers
- PostFinance manages more than 1 billion francs with its e-asset management service
Outlook for 2023+
- Simplified payments in online shops thanks to PostFinance Pay
- Trading and safeguarding of cryptocurrencies
- 3a retirement savings products: improved overview of retirement funds and simplified purchase for customers