Promotional mailings
Letters are timeless and indispensable: they arouse interest, stick in the memory and inspire readers to act. This is borne out by the latest studies on promotional letters conducted by the market research institute GfK Switzerland. It examined promotional mailings sent by the companies ÖKK, Hotelplan and Nescafé Dolce Gusto. The studies show that a promotional letter tends to be memorable, that it arouses interest in buying, and that it has a positive impact on the reputation and image of the company. During the telephone survey, for example, the recipients of the ÖKK mailing were able to immediately name the insurer four times more often than the respondents in the control group, who had not received the mailing. A single promotional letter was enough to achieve this result.
www.swisspost.ch/impact (only available in German, French or Italian)