Trust-based information services 

Fast, direct and secure communication

Through its solutions and services, Swiss Post provides the public, companies, the healthcare system and public authorities in Switzerland with intuitive digital interactions, enabling simple and secure handling of their data. Thanks to its acquisition of unblu Inc., Swiss Post has further expanded its digital competencies.

Sharing files in the cloud, signing documents digitally, transferring confidential data to authorities, making a customer enquiry by chat: there is a massive need for digital services, and it is growing steadily with the increasing digitization of our everyday lives. This is the case for private individuals, as it is for companies, public authorities or the healthcare sector. Items that people once sent by post are now delivered via channels such as e-mail or messenger services. For almost 175 years, Swiss Post has guarded mail secrecy in the physical world by carrying letters and parcels from A to B unopened and unread. In just the same spirit, it now wants to ensure secure, reliable transfer of data and information in the digital world.

Secure communication with customers

“To broaden our range of products and services in this field, we are continually expanding our expertise,” says Nicole Burth, Head of Communication Services. “And to secure specific skills and expert knowledge, we also focus on inorganic growth – Swiss Post makes acquisitions to achieve targeted growth in precisely those areas where added value is created for customers.” An example of this is the majority shareholding in Swiss software company unblu Inc. acquired by Swiss Post in November 2022. The platform offered by Unblu allows companies to exchange information quickly, directly and securely with customers, and also to protect sensitive information they send. Today, this platform is primarily used by large, international financial and insurance service providers to assist in the transition from the physical to the digital world.

From letters to video and voice chats

Communication within closed user groups is above all a matter of communication between companies and their customers. “And this is carried out in many different ways,” says Nicole Burth. Following its acquisition of Unblu’s conversation platform, Swiss Post can now cover the entire spectrum of customer communication: examples include secure messenger services, live chat, video and voice chat, co-browsing and screen sharing. The acquisition means that Swiss Post will be able to better support and assist Swiss companies in their digital transformation in the future.

The Basel-based company, which has subsidiaries in Frankfurt (Germany), Sofia (Bulgaria), London (UK), New York (USA) and Victoria (Canada), will remain an independent company and will continue to operate as an autonomous brand after the takeover. Its approximately 100 employees will also continue to be employed by Unblu.

Contribution to the Sustainable Development Goals