Cryptocurrencies 

PostFinance launches crypto range with savings plans

PostFinance is expanding its range and enabling customers to invest in and store cryptocurrencies easily and securely. A crypto savings plan allows interested customers to regularly invest smaller amounts in 16 cryptocurrencies – directly via
e-finance or in the PostFinance App.

In 2024, PostFinance became the first systemically important bank in Switzerland to launch a comprehensive crypto range. With just a few clicks, customers can use
e-finance and the PostFinance App to independently buy, sell and securely store 16 different cryptocurrencies, such as Bitcoin, Ethereum and more.

Get started easily from 50 US dollars

Crypto trading at PostFinance is straightforward and transparent. The bank enables a low-threshold entry point into the crypto universe from as little as 50 US dollars per transaction or savings instalment. The crypto savings plan, which works in a similar way to a conventional fund savings plan and allows you to regularly invest smaller amounts in cryptocurrencies, is particularly attractive. Everything is as accustomed: the savings plans are managed directly via e-finance or the PostFinance App, and the amounts are debited automatically. Thanks to its partnership with FINMA-regulated crypto bank Sygnum, PostFinance ensures that customer deposits have the best possible protection and that transactions are subject to transparent, fair conditions.

Trade cryptocurrencies in a secure environment

With its new crypto range, PostFinance is responding to changing customer needs. After all, cryptocurrencies are no longer just a niche investment for experts – they have become part of the mainstream. Younger generations in particular are increasingly looking to invest in digital assets. “However, investors tend to shy away from the risks of unregulated exchanges, instead preferring secure processing by an established financial institution,” says Alexander Thoma, Head of Digital Assets at PostFinance. “As Switzerland’s biggest retail bank, PostFinance has the opportunity here to make it easier for millions of people to get started with this new asset class with a user-friendly and fully integrated range.”

Digital assets for all

Alexander Thoma: Why does PostFinance offer cryptocurrency trading?

Cryptocurrencies are an additional investment opportunity where, alongside traditional products like shares and bonds, demand is high on the alternative scene – comparable to real estate or commodities. Around a quarter of the Swiss population are PostFinance customers, which gives us a great deal of leverage in terms of giving large numbers of people access to crypto trading. We also see great potential for the future of the financial sector in blockchain technology.

What makes PostFinance’s crypto range special?

We offer the simplest and most accessible crypto trading in Switzerland – under the motto “Crypto for everyone”. As the biggest retail bank, we guarantee that our customers' digital assets are stored securely.

What role does the crypto strategy play for the future of PostFinance?

Our goal is to become the leading retail bank for digital assets in Switzerland. The focus here is not only on trading, but also on forward-looking functions such as staking – i.e. holding cryptocurrencies in a wallet with earnings and transfers – and the fast and secure exchange of digital assets.