Commitment 

Hiking with Swiss Post: an experience for the whole family

As the main partner of the Swiss Hiking Trail Federation, Swiss Post offers a wide range of excursion ideas and useful tips. Sophie the mountain hare now helps families choose child-friendly tours in winter.

Every year, Swiss Post publishes hiking maps with new routes that help to find the right tour on the more than 65,000 kilometres of Swiss hiking trails. The “Hiking types” section offers an informative categorization of the hikes: there are animal guides – like unhurried Emma the marmot or spirited Hans the ibex – to help with the choice of child-friendly routes.

Hiking suggestions for winter

A new character is Sophie the mountain hare, who invites you to explore the snow-covered countryside – maybe also with snowshoes. Families will find a variety of winter hikes suitable for both beginners and experienced hikers: one easy route, for example, leads from La Brévine to Mont Châteleu, with only gentle slopes passing through picturesque pine forests and offering breathtaking views. Another highlight is the snowshoe hike from Kiental to Lake Tschingel, a sunny trail through quiet forests with splendid views of the Blüemlisalp group. These are just two of the countless hiking suggestions that Swiss Post has been presenting since 2017 in partnership with the Swiss Hiking Trail Federation.

Incentive prize now also for winter hiking trails

Since 2018, as part of the partnership between Swiss Post and the Swiss Hiking Trail Federation, an incentive prize has been regularly awarded for family-friendly hiking trail projects that would not be possible without financial support. The prize is awarded to projects that offer a scenic experience, are easily accessible by public transport and are suitable for family hikes. “The aim is to create an incentive to continuously improve the quality of the signposted winter hiking trails,” says Melanie Schmid, Head of Live Communications. “We now also want to help publicize committed sponsorships and support them with generating further sponsors and donations to make more and more attractive and safe winter hiking trails available to hikers.” The Swiss Post incentive prize for winter hiking trail projects was created in 2024 and will be awarded for the first time in 2025.

Multifaceted commitment

In cooperation with the Swiss Hiking Trail Federation and selected cantonal hiking trail organizations, Swiss Post is also committed to work assignments where employees can spend a day lending a hand with maintenance work on the hiking trail network. Under expert guidance, the volunteers take care of simple work in safe terrain, such fixing up steps or replacing drainage systems. Swiss Post also supports selected hiking events such as the “Coop Family Hike”, with puzzles and stories, or Swiss Hiking Night.

Getting there with PostBus

Swiss Post also ensures that hikers get to their destination and back again. All hiking suggestions are easily reached by Postbus. And anyone not up for a hike can simply enjoy the spectacle of nature: a Postbus trip over the imposing Swiss Alpine passes, past mighty glaciers, glistening mountain lakes, deep gorges and romantic villages is always a good idea.