Victorinox Fragrances

A partner for the entire e-commerce process

For its international e-commerce perfume business, the traditional Swiss company Victorinox relies on Swiss Post's expertise. With the support of Swiss Post, Victorinox Fragrances is looking to tap into international markets.

If you've ever packed a backpack or chopped raw vegetables at home, you're probably familiar with Victorinox. But the Swiss company doesn't only make knives. Under the brand “Swiss Army Collection”, the knife manufacturer has also been selling its own perfume collections via an online shop since 2009. In terms of international business, there are some special hurdles to overcome because perfumes are considered as dangerous goods for the purposes of transport, requiring specific expertise. Victorinox was looking for a partner with this kind of know-how, and one who would also take care of fiscal representation abroad.

From payments to distribution

Matthias Seyfang, Victorinox Fragrances CEO: “Swiss Post meets all our requirements. For us, it was important to find a seasoned partner who could handle the entire e-commerce process from payments to distribution.” Swiss Post's e-commerce solution covers all aspects of logistics for Victorinox perfumes: entering and processing orders, triggering payments, managing customer data, storage and shipping. A special IT solution ensures that customer data is fed fully automatically and in real time into the customer's system. On behalf of Victorinox, Swiss Post's Customer Service answers online customers' questions in six languages.

Tapping into global markets

The e-commerce solution for Victorinox has been up and running since October 2011. According to Matthias Seyfang, the smooth services provided by Swiss Post have led to very positive customer feedback and an encouraging number of new orders. “We are confident that with Swiss Post we can achieve our goal, namely selling our range of perfumes worldwide online.” Given the ideal conditions, Victorinox Fragrances intends to look into expanding its online channel, with a view to moving into the Chinese, Brazilian and Indian markets.