Digital learning media

Tailored, hands-on, interactive

Swiss Post is increasingly focusing on digital learning media in its training programmes – including for mobile use.

Project manager Ralph Jones is sitting quietly in the cafeteria with his tablet. It looks like private Internet surfing, but in fact it's hard work: Mr Jones is testing his knowledge with an e-test. Over six months, he undertook a course of advanced training in leadership. After an online introduction to the topic, he attended 13.5 seminar days with colleagues. In the online follow-up, he helped in another student's forum, discussed a task to be solved by the team in a chat session, and read some tips on implementing a project on the lecturer's blog.

Each year, Swiss Post holds up to 300 seminars and draws up 100 learning schedules for employees and external customers. Depending on the objectives, the company schedules learning modules such as web-based training (WBT), e-tests, training films, or collaborative platforms such as chats, forums and blogs with practical exercises – and more and more frequently for mobile use as well. “We're very flexible here. If required, we can also create customized web-based learning media with a focus on interactive elements”, says Max Gissler, Head of Digital Learning Media. The current MMB trend monitor shows that blended learning arrangements like these (a combination of e-learning and face-to-face teaching), that can be transferred directly into the professional sphere and reduce the number of classroom sessions, promise the greatest success.

E-learning has clear advantages: trainees are not fixed to a specific time or place, and they can set their study times for themselves. Thanks to the interaction platforms and seminars, they don't have to work alone and always have someone to turn to for questions.