Market strategy, milestones and outlook

Market strategy

Swiss Post intends to defend its leading position as a complete logistics service provider in both the physical and digital spheres – in Switzerland and for Switzerland. It has therefore geared its strategy specifically to the market areas in which it plans to operate and to their requirements. The approach underpinning this is to reinforce what is already in place, to grow in new areas and, in its capacity as a trustworthy partner, to connect Switzerland to the world for the goods flows of the future.

The courier, express, parcels (CEP) and mail services are operated by Swiss Post both nationally and internationally. The CEP market is competitive. Swiss Post offers comprehensive, high-quality and sustainable products and services. It wants to further increase convenience for senders and recipients and simplify border crossings.

Swiss Post also delivers both newspapers and addressed and unaddressed advertising. The media and advertising market is strongly affected by digitization. Swiss Post is securing its relevance in this market by expanding its products and services with digital solutions and by advancing into upstream and downstream business areas.

The boom in e-commerce has demonstrated the importance of goods logistics for postal organizations. As a result, Swiss Post is making targeted investments in the domestic market and in neighbouring countries, in an effort to dovetail its national logistics with international goods flows.

Swiss Post combines its industry know-how and logistics expertise with digital solutions to create tailor-made industry solutions.

2022 milestones

Outlook for 2023+