Strategic thrusts

Systematically creating added value

Swiss Post creates added value for Switzerland, its customers, its employees and its owner by operating in a sustainable manner, holding its ground in its markets and meeting its financial requirements.

With its strategic goals, Swiss Post determines how it intends to meet the challenges of its operating environment and achieve the top-level stipulations of the Federal Council. Swiss Post intends to maintain high performance levels in the provision of the universal service, customer satisfaction and employee commitment, increase its CO₂ efficiency, and consolidate its positions in e-commerce and personal mobility. Another key benchmark defined by Swiss Post is the EBIT it intends to achieve. To meet these goals, Swiss Post is pursuing five strategic thrusts:

Exploit and help shape regulatory conditions

Since 2013, Swiss Post has been a company limited by shares subject to a special statutory regime with a Group structure. To enable each unit to continue to develop sustainably in the long term, it is crucial to make optimal use of the new regulatory conditions, particularly with a view to focusing even more closely on customer requirements and boosting competitiveness.

Defend and develop our core business

Swiss Post performs services for private and business customers to a high standard. This begins during product development and can also be seen in its daily contact with customers across all channels. It is customer-oriented, improves its services and processes continuously, and develops new and innovative products to high levels of quality that are continually monitored.

Grow in selected markets

Swiss Post works for sustained and profitable growth. It plans its growth in Switzerland and abroad consistently over the long term and proceeds with this step by step, allowing it to manage and safeguard the profitability of its growth.

Optimize costs and improve efficiency

Given the challenging competition and the far-reaching changes – particularly in the communication market – ongoing optimization of costs and improvements in efficiency are essential for the long-term success of Swiss Post. Swiss Post will continue to confront these changes with balanced, socially responsible solutions.

Ensure competitive prices

In the future as in the past, Swiss Post depends on its ability to charge competitive prices in order to provide high-quality services. By doing so, it also seeks to fund a well-functioning universal service.