Strategy

Swiss Post seeks to create added value for Switzerland, customers, employees and its owner by safeguarding the quality of its universal service, operating in a sustainable manner, increasing customer satisfaction and employee commitment, and meeting its owner's financial goals by achieving stable market positions.

Swiss Post plans to ensure these goals are met by means of five strategic thrusts. It is considering growth options that could be achieved through new business models in various development areas.

Trends

The challenge of the future: acting with foresight in a dynamic environment

Digitization and new technological possibilities are rapidly changing customers' requirements and habits with respect to mobility, consumption and communication, and are therefore directly shaping Swiss Post's markets.

Strategic thrusts

Systematically creating added value

Swiss Post creates added value for Switzerland, its customers, its employees and its owner by operating in a sustainable manner, holding its ground in its markets and meeting its financial requirements.

Development areas

Successful customers thanks to Swiss Post's integrated solutions

Swiss Post is pursuing a customer-oriented and market-specific business model. To strengthen its market position in an increasingly digital and highly competitive environment and to achieve its strategic goals, Swiss Post focuses on six business development areas.