Strategic ambitions 

Swiss Post is managing its transformation with seven strategic ambitions

In the next stage on the journey to becoming the “Swiss Post of tomorrow”, Swiss Post will strengthen its holistic understanding of the strategy and manage the Group with seven strategic ambitions. In addition to financial goals, Swiss Post will also pursue non-financial goals in order to create added value for Switzerland in the long term.

With the introduction of seven strategic ambitions, Swiss Post is achieving a sustainable Group strategy.

The goal of the “Swiss Post of tomorrow” strategy is to secure the relevance of Swiss Post and its services in the long term. As an “institution” in Switzerland and for Switzerland, Swiss Post understands its responsibility to act sustainably in all dimensions (economy, society, employees and environment). In the second strategy period, Swiss Post will establish a balance between economic (financial) and social and environmental (non-financial) objectives. With the introduction of seven strategic ambitions, it is achieving a sustainable Group strategy: customer centricity, employee satisfaction and climate protection are essential to Swiss Post’s success.

Find out more

Swiss Post wants to make everyday life easier for people in Switzerland and offer real added value. Its strategy is geared towards a rapidly changing environment and dynamic customer requirements.

Economy

Customer-centric

Swiss Post has set itself a clear goal: to offer all customers – whether companies, public authorities or private individuals – the same high quality on the channel of their choice. Its aim is to continuously improve and refine the entire range of products and services. Swiss Post’s employees are always at the cutting edge: they know what their customers need today – and what they expect tomorrow. These valuable insights drive Swiss Post to keep improving, to always be one step ahead and to offer exactly what really matters.

Targeted and sustainable growth

Swiss Post is strengthening its core business in the areas of logistics, communication, mobility and financial services, and is specifically expanding its services in selected markets. In doing so, it is focusing on sustainable growth geared towards customers’ needs. This is not about growing as a company, but instead restoring balance to the Swiss Post system. Because with growth, Swiss Post secures the financial resources needed for future investment – despite its current dependence on declining markets – and makes an important contribution to its self-sustainability. It is therefore investing in the development and expansion of its infrastructure with a view to scaling existing business models, but is also looking at acquisitions where competencies cannot be developed internally or secured through partnerships.

Self-sustaining

Swiss Post is much more than just letters – as a holistic system, it has a clear goal: to offer an attractive public service while operating in a self-sustaining manner. If this is to remain the case, it must change. To ensure long-term self-sustainability, two main approaches are being pursued: on the one hand to increase revenue through growth and targeted price adjustments, and on the other to optimize operating processes to achieve efficiency improvements. At the same time, it is important to take advantage of synergies within the various units. As the process of digitization continues and letter volumes decline, the transformation to the Swiss Post of tomorrow is essential. It is laying the foundation today for a future-proof Swiss Post that is sustainably financed from its own resources.

Society

Relevant to the general public

One of the most important goals is to maintain the universal service and the public service in Switzerland at the accustomed high level of quality, and to develop them in line with the needs of the Swiss people in order to make their everyday lives easier. To achieve this, Swiss Post works closely with policymakers, the owner and various stakeholders. Swiss Post’s products and services are expected to create real added value. To achieve this, Swiss Post is continuously optimizing its products and services and expanding them digitally. In the parcel business, the focus is on convenience, simplicity and speed. In the communication market, Swiss Post is rethinking the public service with digital solutions in the areas of healthcare, electronic voting and digital platforms (e.g. ePost). In the area of mobility, Swiss Post is promoting for example on-demand bus services and charging systems for electric vehicles.

Digitally and physically connected

Swiss Post today is strongly associated with traditional services such as the physical transport of parcels and letters. This will remain a core competence in the future. However, its services will increasingly include physical and digital elements. Private individuals, companies, organizations and public authorities should be able to communicate securely using their preferred channels, as they have until now. Existing services are therefore being further developed digitally and adapted to the changing needs of customers and the new generation. This includes for example the consolidation and expansion of mobile applications in an integrated Post-App 2.0 and formats such as self-service terminals or remote consultations in branches.

Employees

Attractive for employees

Swiss Post’s success and the trust placed in it are based above all on its employees and their day-to-day work. To remain successful in the future, Swiss Post needs motivated and competent employees. Swiss Post wants to continue to be an attractive employer and be seen as a diverse company. It takes its social responsibility seriously, cultivates a modern management style and provides fair employment conditions. It offers attractive jobs, interesting work, modern working models and development opportunities, and an inclusive corporate culture. This is how Swiss Post intends to continue to attract and retain new, committed and satisfied employees in the future.

Environment

On track for net zero

Swiss Post is committed to a liveable environment for future generations and assumes responsibility for ecological sustainability. In an effort to counteract climate change, it is pursuing ambitious climate targets: from 2025, Swiss Post will ensure electric delivery of letters and parcels in urban centres. From 2030, it expects to be climate neutral in its own operations and by 2040, Swiss Post aims to reduce greenhouse gas emissions along the entire value chain to net zero.

To achieve this, the vehicle fleet is being converted to emission-free drive systems. Business customers are encouraged to use environmentally friendly mobility solutions. In a joint venture with the fenaco cooperative, Swiss Post is building a nationwide network of charging stations for electric vehicles. In the real estate sector, Swiss Post is improving the energy efficiency of existing buildings, promoting the production of renewable energy and ensuring that new buildings are in accordance with the highest recognized energy standards. The 10 percent of CO₂ emissions that are expected to be unavoidable by 2040 will be removed from the atmosphere and stored for the long term. To achieve this, it is building up a portfolio for CO₂ removal and storage.

How the Group units are realizing the ambitions

Self-sustaining, customer-centric or net zero? In the Group and function unit contributions, the different icons are used to show the strategic ambition to which the measures described make the main contribution.

Christian Levrat, Chairman of the Board of Directors

Is Swiss Post now taking a completely new direction?

Christian Levrat, Swiss Post has pursued two main goals until now: growth in selected markets and securing long-term self-sustainability. Seven new ambitions have now been defined. Is Swiss Post taking a completely new direction?

No, Swiss Post will continue to be self-sustaining – financing the universal service and its range of public services from its own resources. In its role as an institution, it is expected on the one hand to make a relevant contribution to the functioning of people’s everyday lives in Switzerland, while on the other hand, as an enterprise, it should ensure the long-term financing of the universal service and necessary investments. The seven ambitions accommodate this balance by promoting a holistic view of Swiss Post over an extended period of time.

What specifically will change with this new strategic direction?

We will continue to strengthen our focus on our customers and their requirements, with particular attention to the needs of private customers and small to medium-sized business customers. We want to offer services for an intuitive, trustworthy and secure exchange of information in the digital world and create the best possible connection between the digital and physical worlds. We want this interaction to make Swiss Post’s products and services stand out from the competition in the long term, create added value for customers and ensure Swiss Post’s relevance. Targeted and sustainable growth, ecological sustainability and attractiveness for our employees remain firmly embedded in the new strategy and will be consistently pursued.

Swiss Post continues to finance the universal service and its range of public services from its own resources.

Christian LevratChairman of the Board of Directors

Seven strategic ambitions probably also mean that there will be some conflicting goals. How can a company the size of Swiss Post be managed in this respect?

Swiss Post operates in an environment characterized by profound and rapid change. Our world is becoming increasingly dynamic and unpredictable – simply becoming more complex. The key thing is to weigh up your options and consider all dimensions with a view to finding useful and sustainable solutions in the long term, rather than thinking in terms of conflicting short-term goals. This is the only way we can implement a robust strategy that will take us into the future and ensure that Swiss Post remains relevant for Switzerland, the economy and the public in 2030 and beyond.