Strategic thrusts

Systematically creating added value

Swiss Post creates added value for Switzerland, its customers, its employees and its owner by operating in a sustainable manner, holding its ground in its markets and meeting its financial requirements.

With its strategic goals, Swiss Post determines how it intends to meet the challenges of its operating environment and achieve the top-level stipulations of the Federal Council. Swiss Post intends to maintain high performance levels in the provision of the universal service, customer satisfaction and employee commitment, make use of the digital transformation, and consolidate its positions in e-commerce and personal mobility. Other key benchmarks defined by Swiss Post are narrowly defined corridors for its operating profit contribution and a target value for its CO₂ efficiency. To meet these goals, Swiss Post is pursuing five strategic thrusts:

Exploiting and helping shape regulatory conditions

Since 2013, Swiss Post has been a company limited by shares subject to a special statutory regime with a holding structure. To enable each unit to continue to develop sustainably in the long term, it is crucial to make optimal use of the new regulatory conditions, particularly with a view to focusing continuously on changing customer requirements and boosting competitiveness.

Defending and developing our core business

Swiss Post performs services for private and business customers to a high standard. This begins during product development and can also be seen in its daily contact with customers across all channels. It is customer-oriented, improves its services and processes continuously, and develops new and innovative products to high levels of quality that are continually monitored.

Growing in selected markets

Swiss Post works for sustained and profitable growth. It plans its growth based on the markets in Switzerland and abroad consistently over the long term and proceeds with this step by step, allowing it to manage and safeguard the profitability of its growth.

Optimizing costs and improving efficiency

Given the challenging competition and the far-reaching changes – particularly in the communication market – ongoing optimization of costs and improvements in efficiency are essential for Swiss Post's long-term success. Swiss Post will continue to confront these changes with balanced, socially responsible solutions.

Ensuring competitive prices

In the future as in the past, Swiss Post depends on its ability to charge competitive prices in order to provide high-quality services. By doing so, it also seeks to fund a well-functioning universal service.