Vision and strategy

We connect the physical and digital worlds, setting new standards with our products and integrated solutions. We make it easier for our customers to operate in today's complex environment, giving them greater scope to succeed.

Swiss Post seeks to create added value for Switzerland, customers, employees and its owner by safeguarding the quality of its universal service, operating in a sustainable manner, increasing customer satisfaction and employee commitment, and meeting its owner's financial goals by achieving stable market positions.

Our vision: “Simple yet systematic – Swiss Post”


Offering simple solutions from a single source

Swiss Post is guided by a new Group-wide vision: “Simple yet systematic – Swiss Post.” It is seeking to pool strengths, establish new standards and set itself apart from the competition, while not losing sight of its universal service obligation.

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Strategic thrusts

Systematically creating added value

Swiss Post creates added value for Switzerland, its customers, its employees and its owner by operating in a sustainable manner, holding its ground in its markets and meeting its financial requirements.

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Development areas

Successful customers thanks to integrated solutions from Swiss Post

Swiss Post is pursuing a customer-oriented and market-specific business model. To strengthen its market position in an increasingly digital and highly competitive environment and to achieve its strategic goals, Swiss Post focuses on six business development areas.

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We create added value for:
Our owner


Annual profit of 700 to 900 million francs

Market position

Leading market positions in Switzerland and in e-commerce


We create added value for:

Universal service

Fulfilling our legal mandate (regulatory framework) by focusing on customers and providing consistently high quality



Improve CO2 efficiency by 10 percent compared with 2010 by the end of 2016


We create added value for:
Our customers

Customer satisfaction

At least 78 points (scale of 0 –100)


We create added value for:
Our employees

Employee commitment

At least 80 points (scale of 0 –100)