Direct Marketing International

High performance for high gloss

Asendia sends customer magazines to ten countries for Mercedes-Benz, and the Swiss-French joint venture contributes all of its international expertise and regional know-how to the process – including returns management and address optimization.

When the car manufacturer with the silver star uses direct marketing to write to its customers around the world, the highest levels of reliability and service quality are required from the provider. Four or five times a year, Asendia, the joint venture between Swiss Post and France's La Poste, sends the customer magazine by van or plane from Germany to half of Europe. There are 500,000 copies per issue in 14 different languages. In Switzerland, PostMail takes care of delivering the magazines to their recipients.

The challenge for Asendia: swift and meticulous processing of the different consignments for the ten destination countries, nesting flyers and enclosures, and filling envelopes with the right accompanying letter. And there are also regional differences: the French Mercedes mailings, for example, are signed by hand by 60 different customer advisors before they are shipped in the country itself.

But Asendia does even more for Mercedes-Benz. New prospects who order the magazine on the Internet are added to the recipient lists on an ongoing basis. And after each mailing, Asendia employees process returns and address changes, ensuring that when the next issue is shipped, even more magazines land in the right letter box on time.