The competition for talent and specialists in the labour market is intense. Swiss Post is strengthening its image as a modern and attractive employer, and relying on its employees as ambassadors to do so.
Lovely Mouméne smiles as she climbs the stairs at the EspacePost headquarters. Walking beside her is Group CEO Susanne Ruoff. “Once more from the top?” asks the photographer. “I'm afraid the light wasn't ideal.” The internal photoshoot at Swiss Post is in full swing. Numerous employees from delivery staff to Executive Management have signed up.
A new visual world is being produced. It visualizes the diversity of occupations at Swiss Post. Swiss Post offers roles at all levels in 100 different occupational groups, for example in the fields of logistics, marketing, communication, finance, project management or sales. In the IT industry, Swiss Post is in fact one of the largest employers in Switzerland.
The result of the photoshoot is copious images in which Swiss Post employees take center stage. Swiss Post uses these for image and job advertisements. The requirements in the labour market have grown. The competition for talent and specialists is intense. “Today, we apply to potential employees – not them to us,” says Nadine Marmet, Head of HR Marketing. In the competitive race to find first-class staff, Swiss Post conveys three key messages: the extremely wide range of occupations and extensive creative freedom, coupled with a great culture of trust.
With the slogan “Yellow in motion. We set yellow in motion”, Swiss Post is aiming to reposition itself in the labour market. As part of this campaign, it is relying on its employees as ambassadors. “Motivated employees are the most credible brand ambassadors,” says Nadine Marmet. Employees are encouraged to share their success stories on the campaign website with photos, text and videos, to comment and to like. From the best stories, professional media products are made, and serve as content for other campaigns and posts on social media.
External talent and specialists who find all of this appealing can apply quickly and easily to Swiss Post via the new online application platform by simply entering their personal data, uploading their CV and references and clicking the “Send” button. With its accessibility and support for mobile use, candidates experience Swiss Post as a modern and attractive employer.
These days, we apply to potential employees – not them to us.
Head of HR Marketing