Claudia Pletscher, Head of Development & Innovation

Development areas

Successful customers thanks to integrated solutions from Swiss Post

Swiss Post is pursuing a customer-oriented and market-specific business model. To strengthen its market position in an increasingly digital and highly competitive environment and to achieve its strategic goals, Swiss Post focuses on six business development areas.

Swiss Post has defined the following six business development areas as a strategic compass:

E-commerce

In the booming e-commerce sector, Swiss Post combines its expertise in logistics, finance and communication processes and supplements modular services with integrated solutions along the value chain. For online retailers, Swiss Post and its systems take care of setting up and running their e-shop, marketing and ordering and payment system, as well as logistics and customer service. Swiss Post is continuing to expand customizable delivery of parcels, and launching a Swiss Post login with which customers can log in to a range of different online shops.

Direct marketing

Direct marketing is one of the most effective marketing tools for customer acquisition and customer retention. Swiss Post supports business customers with a broad range of products and services related to promotional letters and to digital channels.

Mobile banking

Swiss Post is continually developing its range of products for customers who want to manage their own finances and offers a wide range of services. With TWINT, Swiss Post has launched the first payment solution in Switzerland that can be used across different channels. Payment is possible anywhere in the country with your smartphone. TWINT works without a credit or debit card, with any postal or bank account and independently of telecom providers.

E-post

With e-post, Swiss Post links communication media from the physical and digital worlds. It establishes hybrid systems such as E-Post Office, the intelligent online letter box that lets recipients decide how they would like to receive their mail: on paper or in electronic form. Under the name vivates eHealth, Swiss Post operates a modular platform with which healthcare professionals can exchange patient data securely.

Physical and digital document solutions

Swiss Post connects physical and digital document management systems. It takes care of efficient processing, management and archiving of documents for its customers, and will in future increasingly extract data from the digitized documents and use analytical tools to convert the data into knowledge. Swiss Post therefore helps to optimize business processes and generate added value for its customers.

Mobility solutions

Mobility requirements are growing steadily, while the demand for ownership is falling. Sharing schemes are gaining acceptance. With its broad customer base in the passenger transport sector and its experience in fleet management, Swiss Post strives to play a pioneering role in this area, with flexible, well-functioning mobility chains across all means of transport. It is promoting new mobility solutions such as bike sharing and web-based carpooling networks, and testing self-driving cars.

https://www.post.ch/en/about-us/subjects/development

Claudia Pletscher, Head of Development & Innovation

What are the responsibilities of your Development & Innovation unit?

Our task is to foster innovation in the core markets as well as to identify new business ideas and develop them into a business area. We draw on the innovative capacity of around 62,300 employees, connect units within Swiss Post and drive forward Group-wide projects.

How do you do that?

We use collaborative web platforms and social software. With our partner management system, we bring external knowledge and partners into the company to ensure that companies such as innovative startups have an interest in getting Swiss Post involved as a partner in their projects.

Where do your priorities lie?

The focus lies on integrated solutions which are designed to be logical and workable for customers in an ever complex environment. With this in mind, we promote programmes such as eHealth with its vivates data hub or offer the authorities new possibilities with electronic voting.