Our vision: “Simple yet systematic – Swiss Post”

Offering simple solutions from a single source

Swiss Post is guided by a new Group-wide vision: “Simple yet systematic – Swiss Post.” It is seeking to pool strengths, establish new standards and set itself apart from the competition, while not losing sight of its universal service obligation.

The use of modern IT systems and various communication options is now an integral part of the everyday lives of many people. At the same time, the demand for flexible, time-independent services is growing – around the clock, seven days a week, anytime, anywhere. In a world that is becoming increasingly complex with advancing digitization, customers expect Swiss Post to understand their requirements and offer them simple, tailored solutions that create a positive experience and greater scope to succeed.

Connecting the physical and digital

Swiss Post understands that today's world is interconnected, and works to build bridges between the physical and digital worlds. Swiss Post's services are based on nationwide system infrastructures, for example in parcel and letter logistics, payment transactions or the public passenger transport network. With these systems, Swiss Post manages complex processes, for example in e-commerce, that go unnoticed by customers, and it proves its innovative strength with the help of digital technology. Thanks to the new vision, this integrated approach will also become apparent to customers. In addition to its products, Swiss Post plans to increasingly operate on the market as a provider of integrated solutions by bringing together products and services in complete solutions that meet customer requirements. This is designed to increase the benefit to the customer and improve the customer experience.

Easy access and use

Customers today have much higher expectations with respect to easy access to Swiss Post's services. At the same time, they also expect the services to be easy to use. That's why Swiss Post wants to evolve from a product supplier to a problem solver, enabling its customers to manage processes efficiently, while at the same time allowing them to concentrate on what is important for them. We want our products and integrated solutions to win customers over with their simplicity, real user friendliness and focus on service. Swiss Post's aim is to generate extensive customer benefit, strengthen the emotional and cooperative customer partnership and increase customer retention.

Swiss Post is committed to the universal service

Even with the new vision, Swiss Post is not losing sight of its universal service obligation: with its market orientation and consistent focus on customer requirements, Swiss Post will continue to ensure a high-quality universal service and develop it further for the benefit of a modern economy, making its contribution to the society of tomorrow.

www.swisspost.ch/vision

The world is becoming more complex. But we cut through the complexity, and our products create scope to succeed.