Hiking 

Hiking trails − connecting people and creating lasting memories

As the main partner to the Swiss Hiking Trail Federation, Swiss Post supports Switzerland’s number one sport nationwide. It is committed to the unique 65,000-kilometre trail network and offers hiking activities and experiences, mainly for families.

Where do you want to go? On the website swisspost.ch/hiking, hiking fans will find ideas for excursions, events for the whole family and practical tips. And every year, Swiss Post publishes a hiking map with new routes. Animal guides such as Emma the marmot and Hans the ibex can help visitors to choose child-friendly trips.

The partnership with the Swiss Hiking Trail Federation was formed back in 2017. “We have far more in common than just the colour yellow,” explains Melanie Schmid, Head of Live Communications, the team that leads Swiss Post’s commitment. “Just like Swiss Post, the signposts along the hiking trails span linguistic barriers and regions, representing quality, reliability and a piece of Switzerland’s identity.”

Multifaceted commitment

Swiss Post also promotes family-friendly hiking trail projects that could not be carried out without financial support. It offers volunteer shifts for staff members who want to spend a day helping to maintain the trail network. And Swiss Post is also part of the exciting event series Coop Family Hike, which offers puzzles and stories. What’s more, Swiss Post ensures that hikers can travel to and from their destinations: its suggested hikes can be reached with ease by Postbus.