Offers on request
Say yes (and no) to advertising
Many Swiss letter boxes have a “No advertising” sticker. Their owners want to protect themselves against unaddressed promotional mail whose contents do not interest them. But this means that they also miss relevant campaigns by their favourite shops.
Choose offers easily
This is where “Offers on request” comes in. In the Swiss Post Customer Center, recipients can choose from a range of participating providers whose promotional mail they actually want to receive: for example, the weekly offers from their favourite supermarket or a specific retailer’s catalogue. They will then receive the requested brochures as addressed items.
The companies also profit
The recipient addresses remain with Swiss Post and are not passed on to the advertising companies. Nevertheless, the senders also benefit from this new service. Thanks to “Offers on request” they can serve a high-quality and valuable target group: people who explicitly ask for their offers.