International promotional mailings

Send a fragrance around the globe

When did you last get a perfumed love letter? Probably quite a while ago. That might be about to change, because perfume manufacturers are offering scented postcards, and while they may not contain a declaration of love, they do offer beguiling fragrances. Potential customers no longer have to go to a cosmetics store; the fragrance lands in their letter boxes directly from the manufacturer.

Behind all of this is an idea from Asendia Switzerland, the Swiss Post unit responsible for international letters and goods consignments. The model is simple: the customer is interested in a new perfume and orders a sample of the fragrance online. Swiss Post partner Funke Lettershop checks the order and address and prints the scented card. Asendia Switzerland sends it – anywhere in the world. In the past three years, 880,000 scented postcards were delivered in nine countries.

For the perfume supplier, this is a practical solution: with no effort required, they can send fragrances and reach potential customers all over the world.