Employees from aid organizations are urgently required in the field in the wake of catastrophes.

Effective donation mailings

Successful in the fight against time and adversity

When a disaster happens, organizations call for help. Donation letters sent promptly and personally addressed are particularly successful – which is why the Swiss Post emergency direct mailing, developed as a customer solution, requires less than two working days from go-ahead to delivery.

Earthquakes, flood disasters, typhoons: images of destruction and suffering are moving. Many people want to donate spontaneously. The experience of many aid organizations has shown that willingness to donate is at its highest immediately after an event. And that letters that are personally addressed are particularly effective. It is therefore important to send a personalized mailing as soon as possible after disasters, without losing the time required to create and produce it. Because every additional day means fewer donations.

Record donations for SOS-Kinderdorf

For this reason, Swiss Post has developed a donation mailing for aid organizations that works with predefined image and text modules and can be implemented quickly after an emergency. The relevant, personalized content is entered, while the paper, envelopes and addresses are ready for printing, letter shop and mailing. The letter can be in the recipient’s letter box as little as 35 hours after the client’s go-ahead. “We are pleased to serve a good cause with an intelligent solution,” says Andreas Lang, Head of Direct Marketing Services at Swiss Post. “The direct mailing after the earthquake disaster in Nepal, for example, was one of the most successful SOS-Kinderdorf mailings in terms of response and above all in terms of the amount donated.”