Added value for all

Swiss Post remains the market leader in its core businesses, establishes new standards with its products and integrated solutions and sets itself apart from the competition, while not losing sight of its universal service obligation.

With its strategic goals, Swiss Post determines how it intends to satisfy its customers’ requirements, meet the challenges of its operating environment and achieve the top-level stipulations of the Federal Council: Swiss Post seeks to systematically create added value for Switzerland, customers, employees and its owner. It achieves this by safeguarding the quality of its universal service, operating in a sustainable manner, increasing customer satisfaction and employee commitment, and meeting its financial requirements.

Core business

The Swiss Post business model is based on its solid core businesses of letters, parcels, newspapers, magazines, payment transaction services and public passenger transport. Swiss Post protects and develops its core business by working to maintain a competitive cost base, building on its strong positions in the value chain and continually adapting its range of products and solutions, making it a leader in terms of both quality and value for money and, in turn, ensuring that it is able to secure and expand its leading positions in the long term. Swiss Post fulfils its obligation to provide a high-quality universal service at all times.

Development areas

In addition to defending its core business, Swiss Post pursues a growth strategy in selected markets, focusing its resources on driving forward specific development areas determined for Swiss Post as a whole, and creating new business models within each development area:

–E-commerce: Swiss Post combines communication, logistics and financial services into integrated solutions that meet the requirements of online retailers and recipient customers. As the systems leader in Switzerland, it offers a portfolio of services covering the entire e-commerce value chain.

–Dialogue marketing: Swiss Post provides business customers with a wide range of products and services for promotional letters.

–Online and mobile banking: The shift of payment transactions to digital channels is being pushed ahead by technological developments. PostFinance therefore intends to continue developing its role as the market and innovation leader in online and mobile banking.

–E-post: Swiss Post pursues hybrid and digital growth initiatives in the postal sector. It is establishing hybrid systems such as E-Post Office, the smart online letter box. Recipients decide how they would like to receive their mail: on paper or in electronic form.

–Document solutions: Swiss Post positions itself as a key provider of document solutions both in Switzerland and abroad, and aims to participate in market growth thanks to industry-focused integrated solutions. Swiss Post processes documents such as invoices or customer correspondence efficiently, manages them and feeds them into its customers’ electronic processes or archives them.

–Mobility solutions: Swiss Post wants to use new mobility solutions such as bike sharing (PubliBike) to become the leading integrated provider in passenger transport.

Outlook

At the end of 2016, Swiss Post adopted the “Transformation Swiss Post 2020” strategy with defined strategic thrusts and new business development areas for the next four years.

The Swiss Post vision: Simple yet systematic – Swiss Post.

We connect the physical and digital worlds, setting new standards with our products and integrated solutions. We make it easier for our customers to operate in today’s complex environment, giving them greater scope to succeed.